“In 1993, Americans were glued to their televisions watching a white Ford Bronco be tailed by police on a Los Angeles highway,” she says, pointing to the spectacle around the OJ Simpson court case. The uproar around a celebrity court case on TikTok may feel unprecedented, but as Dr Jenna Drenten, a marketing professor at the Quinlan School of Business points out, this is not the first time a court case has captured the public attention in this way. Even the recorded audio of Heard’s lawyer asking if Depp poured a “mega pint of wine” has become a popular TikTok sound, with 4.8 million views on clips tagged #megapintofwine. The tags #johnnydepp and #justiceforjohnnydepp have already amassed 11 billion and 6 billion views on TikTok one comedic video edit of Depp “being fed up with Amber’s lawyers” has been watched 23 million times. Livestream footage has been flipped on TikTok for analysis videos, Depp fancams and compilations of his “ funny moments” and “ savage” zingers to Heard’s lawyers. The overwhelming majority of TikTok clips – like many of the comments on the livestreams – are pro-Johnny Depp. The verdict is expected to be handed down on 19th May, but many viewers appear to have already made up their minds. He unsuccessfully sued the Sun for libel but is now suing Heard for $50m over her WaPo piece, with Heard counter-suing for $100m. That same year, an article in the Sun referred to Depp as a “wife beater”. She later penned a Washington Post op-ed in 2018 describing herself as a “public figure representing domestic abuse”, though Depp was not mentioned by name. “Every single day a new layer is exposed, like peeling an onion, and I could not believe how insane it was.”ĭepp and Heard’s highly-publicised split in 2016 involved domestic violence allegations from the start, with Heard filing for a temporary restraining order against Depp before the divorce went through. “I had no idea what I was getting into,” Ashley Kaye, another TikTok user posting content about the trial, tells VICE. Some of the clips on these channels have been watched millions of times. The bizarre exchange led to numerous TikTok videos, with some comparing it to the "Muffin Man" interrogation scene in Shrek.On TikTok, every moment of the subsequent trial has been dissected and remixed since it began on 11th April – thanks to the fact that it has been publicly televised and livestreamed on YouTube channels run by, among others, Sky News, Fox and specialist outlets Law & Crime and Court TV. "I think I made a comment to her along the lines of 'my husband got these for us today,' meaning he purchased the muffins we are now enjoying them because of him." Heard and I enjoyed the muffins together," Curry said. "He brought the muffins back to the house. When Heard's attorney Elaine Bredehoft, in an attempt to sort out Curry's testimony, asked the psychologist if her husband had brought the Aquaman actress baked goods on the day of her evaluation, Curry replied, "May I clarify what occurred so we can stop talking about the muffins?"Ĭurry went on to explain that she was running late that day and had asked her husband "to pick up the muffins for me" from a local bakery for the office, not specifically for Heard. Shannon Curry, a clinical and forensic psychologist who was hired by Depp's legal team to evaluate Heard, took the stand. Social media users were fascinated with a discussion about muffins as Dr. BRENDAN SMIALOWSKI/POOL/AFP via Getty Images Muffins on the Mind
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